How Apple Turns Customers into Fanatics

Just came across this great article from Neuromarketing that makes a pretty compelling case of the thinking behind Apple’s marketing efforts. Chalked full of insight from Psychologist Henri Tajfel’s seminal experiment on what drives people to commit genocide, to Seth Godin’s Tribes, and overall fostering of the ‘us vs. them’ mentality; it’s a very interesting read, check it out.