Tagged: video

Long View on Interactive TV Ads

Erick over at TechCrunch has a great post on bringing web video ad methods to television. It’s great not because I agree with it but because it’s a valuable discussion and gives a glimpse into what some already successful startup CEOs are thinking.

Bringing web services and solutions to television continues to be a very hot topic. It’s only going to gain more chatter as mobile services gain traction and the TV becomes the final frontier (speech to to far out for now).

Read the post here. I leave a comment with my views (comment 27 if you’re interested).

Will Web HD kill T.V.?

Since the explosion of online video a few years ago, there’s been much chatter about whether (or when) web video will kill traditional T.V.  My stance has always been – ya right!

With HD, the chorus is growing a bit louder. The suggestion is that it will be a lot easier for people to get HD content on the web instead of through their television service. Why, because on the web it could be free (better system cost put aside).

What many fail to realize is user behaviour. Most people turn the T.V. on after a hard days work, when exhausted, or for background noise. Here’s the pattern of an average T.V. user:

1. Come home exhausted

2. Plop down on the sofa

3. Turn on the T.V.

4. Shut off the brain

Until someone can figure out how to get web video (no matter what resolution) to the T.V. screen with minimal, or no effort on the part of the user then people will be watching T.V. the same way we have been since the 50s. Apple, Microsoft, Amazon, and Google haven’t figured it out yet (yes Apple TV is dead because no one wants to connect, disconnect, have a box sitting in their living room).

The answer could be to transmit wirelessly from the computer to the T.V. so that I can watch what I want how I want. Or, better yet, plugging the web in directly from my wall jack to the T.V.’s ethernet port. Then broadcasting rights, ads, geography all being worked out (wishful thinking) we’ll really see the web content quality race become something to get excited over.

The exciting thing is that people are innovative and things are always being created. The digital world continues to impact our everyday lives and one day, one way or another, T.V. as we know it will change for the better.

Web Video the Way it Should Be

Soon, the video quality we currently expect from YouTube and other sites will be ancient history.  Adobe will soon be widely releasing Flash Player 9, and incorporating the H.264 codec – meaning MPEG 4 standard, high quality even in large screen, blissfull web video!

What does that mean? It means the same (or better) quality you see on Joost today. It means that web video will look as good (or better) than it does on your television. It means a lot more Internet TV services coming your way – and you can watch directly through your browser.  No downloads necessary.

Aside from the monetization challenges, in my view the major impediment to ubiquitous professional video content on the web is the diminished user experience.  With Flash Player 9 start-ups can promise studios the same quality as on the television (or their own sites) directly through the browser.

My browser may finally be my T.V.  I’d love to go to a site where each tab represents a channel, clicking on the show I want, and watching what I want, when I want.  All the inevitable social network, RSS, etc. functions will be a bonus.

But there’s still that ever present problem; there’s no money like T.V. advertising money. But if the user experience is that compelling, and user growth substantial, the advertising spend might grow to make it worth it for the start-up, studios, networks, and most importantly the consumer.